A-Head for Success

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A-Z of Business: B – Brand

We normally think of brand in terms of  company name, tag-line or logo and it’s an important part of your marketing.  Personally, I view brand as much more than this.  Let’s say your company name is  “Precision Accountancy Partners”, there is a promise implied in that name which suggests a level of accuracy and professionalism.

This message can be undermined unless you make sure that the following supports this message:

  • The quality and design of your business card and website
  • Your personal image – how you dress and how well you are groomed
  • Your voice
  • The words and language you use
  • Your body language
  • The behaviours you choose
  • The decisions you make
  • The quality of your work
  • Whether you deliver on promises
  • Whether you turn up on time
  • How organised you are

Whether you mean to or not, you are constantly communicating your brand.  I wonder what message you are sending out?  How does this compare with how you want to be perceived?  If there is a mismatch, what can you do to get back on track?  Sending out the right message can make all the difference for you and your business or career.

As Michael Eisner, former CEO of Disney said “A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.”  If you want to know more, why not book a session so you give your business the best chance of ongoing success?  Call me on 0845 130 0854 to find out more.

To your success!

Tricia Woolfrey

PS  Have you recently had a psychometric profile?  This can really help you to understand your strengths and blindspots so you can work at your very best.  Call me on 0845 130 0854 to find out more.

© Tricia Woolfrey 2012

About Tricia Woolfrey

Tricia Woolfrey is a business, performance and productivity coach, helping people to succeed in their business, and for their business to succeed. She has extensive experience with clients across several business sectors, including IT, telecoms, event management, entertainment, recruitment, finance, PR, coaching and therapy, support services, legal and more, ranging from large corporates to start-ups and the solo-preneurs.

Prior to running her own consultancy, she was Group HR Director for a multi-national organisation and is a member of the Chartered Institute for Professional Development. Her integrative approach to change has had profound results for individuals and organisations alike.

“The results there were nothing short of fantastic”- Guy Apple, VP Marketing & Sales, NVT, UK